Tulalip, Wash. (March 2, 2012) – Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, will open the doors to its new Tulalip store at 11 a.m. on Thursday, April 19. There will be a ribbon-cutting ceremony at 10:45 a.m. Opening day will be part of a weekend-long celebration featuring outdoor celebrities, special guests, giveaways and more.

The store is located within Quil Ceda Village along Interstate 5 at exit 202, about 30 miles north of Seattle.

The Tulalip store will be the second Cabela’s in Washington, joining the Lacey location opened in 2007. Cabela’s also plans to open its first 40,000-square-foot Cabela’s Outpost Store this fall in Union Gap. Cabela’s currently operates 34 stores across the United States and Canada.

“Washington is rich with outdoor recreation opportunities, and many people in this area are longtime Cabela’s catalog and Internet customers,” said Cabela’s Chief Executive Officer Tommy Millner. “We’re excited to open another store in the Evergreen State, making our services even more accessible to its hunters, anglers and outdoor enthusiasts.”

The new store will sell thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing, gifts and furnishings. Cabela’s is known for a strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service. The Tulalip location also will feature two 7,000-gallon aquariums, a boat shop, Gun Library and Bargain Cave, which offers discounts on select merchandise. It will also include a deli called Eagle’s Nest.

“We recently completed the hiring process for our new store and there’s a buzz in the community surrounding our opening,” said Kevin Weeks, store manager. “I know there is enthusiasm for the new store in other parts of the state and Canada as well.”

The exterior will reflect the company’s traditional store model with log construction, stonework, wood siding and metal roofing. The inside will highlight the company’s next-generation layout, designed to maximize product assortment and availability while surrounding customers in the outdoor experience with wildlife displays and trophy animal mounts.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and well-established direct business, the company offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s Club® VISA credit card, which serves as its primary customer-loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.